Approach

 

Ed is here is to help your brand communicate in the most powerful, appropriate and engaging way possible. Whether you’re looking at creating or refreshing your brand strategy, finding a tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, he makes every word count.

His broad experience and deep expertise sit at the sweet spot where brand consultancy and communications meet. He’s a good listener and quick to understand your business, brand and tone of voice issues. He takes that understanding and thinks about ways to help you tell persuasive, memorable stories about your brand through big, engaging ideas that flex seamlessly across multiple touchpoints. His work falls into three main areas:

BRAND STRATEGY – Ed believes in creating joined-up thinking for brands. He’s helped numerous companies clarify and then communicate their brand strategy and purpose in guidelines or campaigns, as well as steering their brand and verbal identity.

TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is fundamental to Ed’s practice. He worked as Head of Verbal Identity at a brand consultancy for four years and is skilled in finding and executing the perfect tone for a brand.

BRAND WRITING & COPYWRITING – everything Ed does is focused on words. He has written for start-ups and multinational brands and everything in between. He’s a digital native who understands how to communicate in any medium – from brief to concept and execution.


ED IS A GREAT LISTENER. HE QUICKLY EXTRACTED VALUE FROM SIMPLE CONVERSATIONS ACROSS THE BUSINESS AND ARTICULATED THEM INTO OUR PROPOSITION AND TONE OF VOICE.
— Dan Northover – Chief Marketing Officer, Victor