Napier
Brand strategy, Tone of Voice & Website
Napier is a leading anti-money laundering software developer. I worked with them to help them articulate their brand positioning and personality. Their approach is rooted in creating and implementing anti-money laundering software that helps organisations make a real difference, not just pay lip-service to the regulators. Discussing their approach in depth led to the creation of powerful and differentiating brand strategy, personality and tone of voice . The brand strategy guided the visual identity and the tone of voice development translated into the website copy.
“We bought Ed in to help us redefine our brand position and align our messaging with the new brand. He’s helped us cut through the noise and really pin down what is important to us.”
