Ordnance Survey Leisure
Brand Positioning, Personality and Tone of Voice Development
Ordnance Survey Leisure wanted to develop their own positioning, personality and tone of voice to appeal to their target audiences. This had to be a close relation to the OS mother brand but needed to step away from the corporate tone and look and feel. The result is a brand positioning and tone of voice that works hand-in-hand with the new visual identity. Good news - according to the client, it is already making a difference to the business. I worked with the client team and content and design leads at Ordnance Survey, alongside design agency Death or Glory
“We’ve been really happy with the level of thinking and support Ed has brought to the project. He has been fantastic to work with and brought great intelligence to the development of the leisure brand.”
