Freelance copywriter in London
Find the right words, tone of voice and ideas to express your brand strategy and make your brand sing.
I’m Ed Prichard, a freelance copywriter in London. I’m here to help your brand communicate in the most powerful, appropriate and engaging way. You might be looking to create or refresh your brand strategy; find or fix your tone of voice; create a memorable brand name or you need persuasive copywriting and big ideas that work across multiple media. Whatever your copywriting needs, I make every word count.
My experience and expertise as a copywriter sit at the sweet spot where brand consultancy and communications meet. I’m a good listener and quick to understand your business, brand, creative and tone of voice issues. I can offer an objective point of view of your brand, its personality tone of voice and how it all translates into effective copy and communications.
Taking these insights, I can help you fine tune your brand story and help you tell persuasive, memorable stories through big, engaging ideas that flex seamlessly across multiple touchpoints.
My work falls into four areas:
COPYWRITING
Everything I do is focused on words. Working as a freelance copywriter in London, I’ve written for start-ups and multinational brands and everything in between. Working across every medium from brief to concept and execution, I bring strong storytelling skills to brands and create big idea-driven integrated campaigns that offer a real return on imagination. At the heart of this is a consistent track-record as a freelance copywriter and creative director working in agencies and with my own clients. See what I do here >>
TONE OF VOICE
Creating and establishing a consistent tone of voice for brands is to all my work. With many years’ experience as Head of Verbal Identity and copywriting in a well-regarded London brand consultancy, I know how to develop and deploy the right brand name, tone of voice and messaging for your brand. A strong, simple and easy to use tone of voice, rooted in your brand, can help your entire organisation communicate more clearly and effectively at every touchpoint. Read more about my approach >>
BRAND STRATEGY
I create joined-up thinking for brands. And I’ve helped many businesses and organisations clarify, codify and communicate their brand strategy, mission, vision, values and purpose, personality and tone of voice. Brands are complex but the trick is to unpack and simplify them without dumbing them down. Creating detailed, useful and usable guidelines brings everything together, making rolling your brand out internally and to the wider world much more effective. You can also trust me as brand guardian to help you keep your brand and verbal identity consistent through persuasive messaging and memorable campaigns. Discover more >>
Brand Naming
My approach to brand naming is simple and objective. It’s all about following a tried and tested (not to mention trusted) process that cuts out the noise and gets to the heart of what the brand or product name needs to express. With experience working with a brand naming company, I have worked on names for luxury cars for the Japanese market, a climate change fund, online accountancy products, an insurance challenger brand and a new sleep health brand. The sectors and offerings may differ but my approach and process remains the same for all of them. Who knows, you may even have come across one or two of them. Find out here >>
These are some recent copywriting and brand projects I’ve worked on. You can see more in my portfolio or get in touch here.
“Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop.”
