About
Experience
Broad experience and deep expertise in brand consultancy, brand tone of voice, brand naming, copywriting and brand communications.
UK and international experience as creative director, copywriter, brand consultant, brand naming consultant and brand voice expert
My approach is rooted in words and ideas - visual and verbal identity are two sides of the same coin
I’m a good listener, quick to understand brands and sectors, even where I have no previous experience, and then come up with creative answers to your commercial challenges
My work covers many sectors from luxury automotive to single malt whisky, engineering, financial services and charity - in the UK and internationally
My expertise sits at the sweet spot between brand and communications. I know how to breathe life into brands, translating brand stories into strategy and positioning, brand voice and effective execution.
Awards
More than 30 awards and nominations across multiple disciplines including: Campaign/Campaign Direct, Cannes, Lions Direct, The Caples Awards, D&AD (in-book three times), Drum Design Awards, DMA Awards, ISP/MCCA Awards. Drum Design Awards 2019, Writing for Design—Winner. D&AD 2019,Writing for Design—Shortlisted.
Judge at Campaign, DMA, D&AD, ISP and MCCA awards.