About

Experience

Broad experience and deep expertise in brand consultancy, brand tone of voice, brand naming, copywriting and brand communications.

• UK and international experience as creative director, copywriter, brand consultant, brand naming consultant and brand voice expert

• My approach is rooted in words and ideas - visual and verbal identity are two sides of the same coin

• I’m a good listener, quick to understand brands and sectors, even where I have no previous experience, and then come up with creative answers to your commercial challenges

• My work covers many sectors from luxury automotive to single malt whisky, engineering, financial services and charity - in the UK and internationally

• My expertise sits at the sweet spot between brand and communications. I know how to breathe life into brands, translating brand stories into strategy and positioning, brand voice and effective execution.

Awards

More than 30 awards and nominations across multiple disciplines including: Campaign/Campaign Direct, Cannes, Lions Direct, The Caples Awards, D&AD (in-book three times), Drum Design Awards, DMA Awards, ISP/MCCA Awards. Drum Design Awards 2019, Writing for Design—Winner. D&AD 2019,Writing for Design—Shortlisted.

Judge at Campaign, DMA, D&AD, ISP and MCCA awards.