Ed is a freelance strategic copywriter, brand writer and creative director. He started out as an advertising copywriter at Yellowhammer, before moving on to build broad experience and deep expertise as a strategic brand writer, copywriter, creative director and head of verbal identity at various independent and international agencies. In 2007, Ed set up his own consultancy, working closely with his own clients and agencies. His approach is best summed up by Iris Murdoch's view: “Without words, how can one think?”.
He's created brands, campaigns and copy for clients in most sectors and pretty much every medium. Over the last few years, he's become a specialist in luxury automotive brands but has also turned his pen to many other projects.
These include everything from brand development for a leading kitchenware brand to creating a fintech app, and branding for a luxury jet charter company to positioning the first Yorkshire whisky. Along the way, he’s also worked with a Czech beer and Luxembourg-based financial services for UHNWIs.
As well as established brands, Ed has also worked extensively with start-ups to build their brand positioning, tone of voice and communications strategies. His work has won a shelfful of awards and nominations from the Campaign, Cannes Lions Direct, Caples, D&AD, DMA UK, Epica, The Marketing Society and the Smart Awards. He’s been a judge at D&AD, Campaign awards, the DMA and ISP.
When he’s not writing for clients, he’s thinking about it, devouring books or creating his own poetry and fiction. He’s often found in museums and galleries, but he looks for, and finds, inspiration everywhere.