Ed helps you find the right words, tone of voice and ideas to express your brand strategy and make your brand sing.


Ed Prichard is a strategic freelance copywriter, brand writer and thinker.

He’s here to help your brand communicate in the most powerful, appropriate and engaging way possible. You might be looking to create or refresh your brand strategy; find or fix your tone of voice; or you need persuasive copywriting and big ideas that work across multiple media. Whatever you need, Ed makes every word count.

His broad experience and deep expertise sit at the sweet spot where brand consultancy and communications meet. He’s a good listener and quick to understand your business, brand, creative and tone of voice issues. He takes that understanding and finds ways to help you tell persuasive, memorable stories about your brand. He does this through big, engaging ideas that flex seamlessly across multiple touchpoints. His work falls into three main areas:


BRAND WRITING & COPYWRITING – everything Ed does is focused on words. He has written for start-ups and multinational brands and everything in between. He’s a digital native copywriter who understands how to communicate in any medium – from brief to concept and execution.

TONE OF VOICE & VERBAL IDENTITY – creating and establishing tone of voice and verbal identities for brands is fundamental to Ed’s practice. With five years as Head of Verbal Identity at a brand consultancy, he is skilled in developing and executing the perfect tone for brands.

BRAND STRATEGY– Ed creates joined-up thinking for brands. He’s helped many companies clarify and then communicate their brand strategy and purpose in guidelines and then translating it into campaigns. He is adept at steering brand and verbal identity as a strategic creative director.

You can see a selection of his work here:


Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop.
— Piggy Lines – Creative Partner, Carnage